Deutsche Telekom secured exclusive German media rights for the 2030 FIFA World Cup. Its MagentaTV platform will broadcast all 104 matches of the tournament. The agreement adds to the company's existing rights for EURO 2028. This strategy leverages exclusive sports content to drive customer acquisition.
The European Commission selected Deutsche Telekom to lead the PETRUS2 initiative. This project is a central component of the European Quantum Communication Infrastructure (EuroQCI). Deutsche Telekom will coordinate the deployment of a secure, pan-European quantum communication network. The role positions the firm at the center of next-generation data security in Europe.