NBCUniversal and YouTube signed a multi-year partnership to bundle Peacock with YouTube Premium in the U.S. starting in early 2027.
YouTube Premium members will access Peacock’s full library, including NFL and NBA games, Universal films, and original series. All content will stream directly within the YouTube platform.
The agreement represents Peacock’s largest distribution deal to date. The partnership aims to accelerate subscriber growth for the streaming service.
The deal extends NBCUniversal’s existing distribution agreement with YouTube TV for broadcast and cable networks. It also expands YouTube app availability on Comcast’s Xfinity and Xumo platforms.