Codere Online signed a multi-year agreement to become the official betting partner of the National Football League (NFL) in Mexico. The company identifies Mexico as a critical strategic market for growth.
The deal designates Codere Online as an official sponsor for the 2026 NFL Mexico City Game. It also includes sponsorship for Super Bowl LXI, scheduled for February 2027.
The collaboration involves joint marketing efforts and VIP fan activations. Codere Online aims to leverage the NFL's local fanbase to solidify its premium brand positioning in Latin America.