Instacart launched Clementine, an AI-powered shopping assistant, across its marketplace in the U.S. and Canada. The tool converts conversational requests into personalized, ready-to-buy shopping carts.
Clementine generates carts based on real-time item availability at the user's selected store. The assistant also creates shopping lists from photos of handwritten notes and automates reorders of frequently purchased items.
The launch supports Instacart's broader AI strategy, including a white-label version called Cart Assistant for retail partners. Early testing indicates that orders placed through the AI assistant typically result in a larger average basket size.