Brand Engagement Network Inc. (BEN) introduced conversational advertising technology at the IBC2026 conference in Amsterdam. Developed with subsidiary Cataneo, the system allows viewers to interact with AI agents during commercial breaks on broadcast and streaming platforms.
The technology enables real-time conversations, product inquiries, and direct transactions within the advertisement. This shift transforms passive viewing into active engagement, providing advertisers with transactional data alongside traditional viewership metrics.
BEN aims to capture a share of the connected TV advertising market, which is projected to reach $81 billion by 2030. The company designed the system to make commercial breaks more utilitarian for consumers.