American Express launched a new initiative to prepare businesses for "agentic commerce." This involves AI-powered digital agents managing consumer purchasing. The company released a playbook for merchants. It also formed a pilot Merchant AI Advisory Council to gather industry perspectives.
Amex Trendex research indicates 83% of U.S. businesses view agentic commerce as an opportunity. However, 64% find it difficult to keep pace with AI innovation. American Express aims to support businesses navigating this shift. The company draws on its history of helping merchants adapt to major changes, including e-commerce and contactless payments.
TD Cowen adjusted its price target on American Express to $335, down from $338. The firm maintained a Hold rating. Separately, Central Pacific Bank Trust Division reduced its stake in the company by 21.1% during the third quarter.