AppLovin CEO Adam Foroughi announced at the All-In Summit 2026 that annual platform ad spend reached approximately $20 billion.
The company achieved roughly 60% year-over-year growth to reach this milestone. This figure builds upon the $11 billion in annual ad spend recorded at the start of 2024.
Foroughi estimates the total mobile gaming advertising ecosystem at $50 billion annually. The company’s Axon 2 AI model, launched in 2023, drove the recent performance gains.