Abercrombie & Fitch Co. announced a multi-season partnership with fitness company Barry's. The collaboration features Abercrombie's YPB (Your Personal Best) activewear brand. A co-branded collection will be placed in 75 Barry's fitness studios globally. This marks a significant retail expansion for the apparel line.
Barry's instructors provided input for the first collection. It will be available on Abercrombie's website and in select stores starting October 1, 2026. The launch extends to Barry's website and its 75 studio locations on October 15, 2026. The partnership also includes in-person pop-up events in Austin and New York City.