Amazon CEO Andy Jassy said during the company’s Q3 2026 earnings call that Prime Video is now profitable. He said the streaming service has a revenue run rate in the tens of billions of dollars.
Jassy credited original programming and live sports, including Thursday Night Football and NBA games, with helping build large audiences.
Advertising revenue has also grown since Amazon introduced an ad-supported tier. Jassy said advertising is expected to become a significant profit center.