Adobe entered a multi-year strategic partnership with Jet2. Jet2 is the UK's largest tour operator. The collaboration will personalize travel experiences for Jet2's 10 million loyalty members using agentic AI.
The partnership integrates Adobe's Customer Experience (CX) Enterprise platform. This platform will deliver tailored holiday recommendations, offers, and itineraries. These will be based on individual customer preferences and booking history.
The agreement establishes a joint "Jet2 x Adobe Customer Experience Lab." This lab will bring together Adobe engineers and Jet2's digital teams. They will co-develop and scale new AI-driven services.
Jet2 will also utilize other Adobe tools, including Firefly Foundry. These tools will create custom AI models trained on Jet2's brand assets. This aims to enhance content creation and brand consistency.