Adobe and the National Hockey League (NHL) announced a multi-year partnership. The partnership will enhance the fan experience using artificial intelligence. Adobe serves as the NHL's new "Official Creative, Marketing and AI Partner." It will provide enterprise solutions to the league and its 32 clubs. These solutions will create and deliver personalized content across various digital touchpoints.
The partnership will utilize Adobe's CX Enterprise solutions. These include Adobe Experience Platform and GenStudio. The solutions will manage fan data and scale tailored content production. This content is for websites, mobile apps, social media, and in-arena experiences. The initiative aims to deepen engagement with the NHL's global fanbase. This fanbase includes over 200 million people across 147 countries.
The partnership may also provide fans with access to Adobe's generative AI tools in the future. These tools include Adobe Express, powered by Firefly. Fans can then create and share unique, NHL-themed content. The parties did not disclose financial terms of the deal.