Court documents that surfaced on September 24, 2026, revealed that Apple's partnership with OpenAI for ChatGPT integration in its "Apple Intelligence" features has produced disappointing results. According to the documents, OpenAI has expressed dissatisfaction with the user engagement levels, indicating that interest from iPhone users has been minimal.
This development poses a challenge to Apple's strategy in the artificial intelligence space, as strong consumer adoption is crucial for the long-term success of its AI initiatives. The lackluster engagement could affect investor sentiment and Apple's strategic positioning as it competes with other tech giants who are also heavily investing in AI. The news comes as Apple's stock is considered modestly overvalued by some metrics.