On October 8, 2026, Wedbush analyst Dan Ives said Apple’s artificial intelligence strategy could add approximately $75 per share to the company’s valuation. He sees AI as a catalyst for Apple’s next phase of growth, driving a new device upgrade cycle and boosting revenue from its user base through enhanced services.
Ives highlighted Apple’s plans to integrate AI across its hardware, software, and services while protecting privacy through on-device processing. He expects the strategy to create revenue opportunities in health, fitness, and finance.
Ives reiterated an Outperform rating on Apple and set a $400 price target.