Evercore ISI increased its price target for Apple to $380 from $365.
The firm reiterated its Outperform rating during the global iPhone 18 Pro launch.
Consumer survey data shows robust demand for the new flagship smartphones.
Research indicates a healthy upgrade cycle with a preference for Pro and Pro Max models.
This shift toward premium devices should drive the average selling price higher.
Higher-spec sales provide a potential tailwind for Apple’s upcoming financial results.