Apple has reportedly asked some suppliers to reduce production of components for its recently launched iPhone 18 Pro and iPhone 18 Pro Max, according to Nikkei Asia. [1, 4]
The planned October cuts are 15% to 20% below initial estimates, raising concerns about demand for the new high-end phones. [3, 5] The report attributes weaker-than-expected demand partly to higher retail prices, which were driven in part by a spike in memory chip costs. [6, 9]
Apple shares fell in premarket trading on Friday. Reports put the decline at between 1.6% and 2%. [3, 6, 11, 16] The news prompted retail traders to discuss a potential selloff, after the stock had been trading near an all-time high. [3]