Apple’s new CEO, John Ternus, is reportedly planning a significant overhaul to accelerate product development and streamline the company. [16, 37] The strategy would replace Apple’s traditional spring and fall launch cycles with more frequent product introductions throughout the year. [23, 39]
The plan also calls for a leaner corporate structure. [16] Apple would eliminate some middle-management and engineering program manager roles to reduce organizational bloat and bring engineers closer to senior executives. [22, 37] The changes are intended to help Apple become more experimental and competitive, particularly in artificial intelligence. [23]