Apple will modify app tracking consent requests within the European Union following a multi-year antitrust investigation by German and European regulators.
The update introduces redesigned consent screens featuring less intimidating language and full-page display options for data usage details. These changes aim to create a clearer and less biased process for users.
The move addresses allegations that the previous system unfairly favored Apple's own applications. Developers are now permitted to re-prompt users for tracking permissions on an annual basis.