Apple Executives Sell More Than $87 Million in Shares

News reports on October 6, 2026, citing SEC filings, said Apple executives sold shares on October 2. The sales totaled more than $87 million.

Former CEO Tim Cook sold $63.8 million in shares. His successor, John Ternus, sold $8.5 million. Senior Vice President Deirdre O’Brien sold $15.5 million.

The sales represented a large portion of the year’s total insider sales. Apple shares had gained more than 28% year to date. Some market participants could view the concentrated selling by past and present CEOs as a signal about leadership’s outlook on the stock’s valuation and future growth prospects.