Apple commenced pre-orders for its highly anticipated iPhone 18 Pro and iPhone 18 Pro Max on Saturday, September 12, at 5 a.m. Pacific Time. [3, 12, 32] The start of sales follows the company's major "Surprise and Shine" product launch event on September 9, where it unveiled the new smartphones, an entirely new foldable device called the iPhone Duo, the Apple Watch Series 12, and updated AirPods. [4, 25, 28]
The pre-order date was reportedly set for Saturday to avoid falling on the 25th anniversary of the September 11th attacks. [1] The new iPhone 18 Pro models feature significant camera advancements, including a 48MP main camera with a variable aperture, longer battery life, and the new A20 Pro chip, with prices starting at $1,199. [4, 14, 25] The products will become available in stores starting Friday, September 18.