Apple has launched an integration with Square that lets merchants manage business listings across Apple apps from the Square Dashboard. It syncs details such as business hours and contact information across Apple Maps, Siri and Apple Wallet.
The collaboration is viewed as a move to strengthen Apple’s services ecosystem and provide more value to businesses on its platform.
Separately, Bernstein reiterated its Outperform rating on Apple, with a $370 price target. The firm noted that rising memory costs could pressure gross margins.