Apple released the iPhone 18 Pro and iPhone 18 Pro Max in global markets on September 18, 2026. The launch included the Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. Hardware across the new lineup integrates Apple Intelligence AI capabilities.
Apple stock traded near its 52-week high during the product release. Bank of America analysts identified carrier promotions of up to $1,200 as a primary sales driver. Shorter delivery wait times compared to previous cycles suggest potentially softer initial demand. Market observers indicate some consumers may wait for the rumored iPhone Duo foldable expected in October.