Apple is partnering with LG Electronics to develop smart-home accessories, including a video doorbell and a thermostat, according to sources familiar with the matter. The products are reportedly set to be sold under the LG brand rather than Apple’s, marking a strategic shift for Apple.

The partnership aims to help Apple accelerate its push into a market where it has lagged behind Google and Amazon. LG’s presence in home appliances and manufacturing capabilities could help Apple expand its smart-home ecosystem more quickly. The companies have not disclosed a launch timeline.