Regulatory filings reported on October 6, 2026, showed that Apple senior leaders sold shares on October 2. Former CEO Tim Cook sold approximately $63.8 million in shares. New CEO John Ternus sold nearly $8.5 million in his first sale since taking the role. Senior Vice President Deirdre O’Brien sold almost $15.5 million in shares.
Together, the executives sold more than $87 million in shares in one day, a substantial portion of total insider selling for 2026. Sales by senior leaders, including the newly appointed CEO, may draw investor scrutiny and prompt questions about leadership’s confidence in the company’s near-term stock performance. Apple shares were up more than 28% year to date.